Finance

India had over 1,100 loan apps on the Google Play Store by early 2025. Some were backed by RBI-regulated banks and NBFCs. Many were not. The gap between the two created real problems, hidden charges deducted before disbursal, contact lists harvested and used for harassment, and interest rates that only appeared after the loan was…

Launching a paid media campaign in financial services is unlike almost any other industry. The rules are stricter, the competition is more intense, and the cost-per-click can reach levels that would alarm most general marketers. If you’re stepping into this space for the first time — whether you’re a marketing manager at a lending company,…